How Pokemon Go Survived a Quarantine
It was summer 2016. Parks were flooded with children, teens, and adults trying to catch virtual monsters. Pokemon Go was a mobile phenomenon, but like all fads the sensationalism would…
Authentic Marketing in the Battle Between Coke & Pepsi
Brand are always looking for ways to get noticed. New products and flashy ads are nice, but brand identity needs to extend beyond that. We live in a world where…
How to Design with Emotional Intelligence
Machines are replacing humans in many aspects of life, but there are some areas where a machine can never replace us. With all good business practices, there’s an emotional component….
Google Won the Super Bowl with a Smart, Sad Advertisement
If you watch The Super Bowl, you know you’re in for a series of massive advertisements. They’re usually bold, humorous, over-the-top, or inspirational. Advertisers know they’re reaching a huge audience,…
The Motorola Razr is Back! Are Designers Ready?
The 2010s essentially killed off the flip phone, but Motorola is pretending that decade never happened. It’s time for new flip phone to hit the market, and on Feb. 6,…
What Amazon’s Discontinued Dash Button Says About their Customer Experience
Amazon has revolutionized the shopping experiences in many ways. They’ve streamlined the shopping experience in such a way that has allowed customers to place an order in under a minute….
It’s Time for a Change
The past couple of years have been full of excitement. I’ve moved across the country, taken courses, worked on my hobbies, and explored new topics of interest. All of these…
Maximize SEO and Win the Voice Search
Want to know how people are going to find your business in the future? Ask yourself a question. Any question. This is how people are going to find you. It…
The World May Be Ready to Kill Clickbait
I’ve wasted a lot of time in my life being a fool. I’ve been duped time and time again, and I will likely be duped again in the future. It’s…
How ‘Old Town Road’ Hacked the Algorithm and Became a Billboard #1 Song
If you’ve listened to the radio in the past few months, you’ve likely heard of the song Old Town Road by the rapper Lil Nas X. It’s a catchy songs…
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