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Category: Branding

How Quince’s Direct to Consumer Model is Changing Retail

How Quince’s Direct to Consumer Model is Changing Retail

Branding, Business

Quince has risen to prominence on social media, but could it change the way adults shop?

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How iHeartMedia Made Us Say iHateRadio

How iHeartMedia Made Us Say iHateRadio

Branding

August 26, 2023. Teddy Swim’s Lose Control debuted at №99 on the Billboard Hot 100 that week. We didn’t know it then, but this was the beginning of a record-breaking chart…

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Can Target Survive Its Forced Rebrand?

Can Target Survive Its Forced Rebrand?

Branding, Business

It’s been a polarizing year, and the political discourse has put an unexpected target on Target’s back. The retailer once had a reputation for being a budget-friendly store where customers…

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The Switch 2: Nintendo’s Most Troubled Launch

The Switch 2: Nintendo’s Most Troubled Launch

Branding, Business

On March 17, 2017, Nintendo entered a new era. The video game manufacturer released the Switch, its massively successful home/ portable hybrid console. The Switch lived up to its name…

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Could Hydro Flask Take the Throne Back From Stanley?

Could Hydro Flask Take the Throne Back From Stanley?

Branding

By this point, you’ve probably heard of the Stanley cup trend. People are lining up to get them, kids are teased if they don’t have them, and “WaterTok girlies” rely…

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Manscaped: Five Ways Marking Built the Brand

Manscaped: Five Ways Marking Built the Brand

Branding, Marketing

If you have any hair on your body, chances are you own a razor of some sort. Hair-shaving products are essential items, and generally, they’re not very fun to purchase,…

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TOMS: What happened to the once-popular shoe brand?

TOMS: What happened to the once-popular shoe brand?

Branding, Marketing

One decade ago, TOMS was stepping toward world domination. The footwear brand was known for its distinct espadrilles and its “buy one, give one” model. Each time someone bought a…

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This Is What You’ll Pay For Disney Magic in 2023

This Is What You’ll Pay For Disney Magic in 2023

Branding

Going to Disney is an experience to be celebrated. The parks are filled with excitement, happiness, and memories — so it’s no wonder people dream of visiting the house of mouse. But,…

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Ten Ways McDonald’s Manipulates Its Customers

Ten Ways McDonald’s Manipulates Its Customers

Branding, Marketing

Few things embody the American spirit like McDonald’s. The restaurant synonymous with the term “supersize” fits perfectly in a nation that keeps pushing boundaries. In fact, the chain has over…

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Ten Ways Target Gets You to Spend More

Ten Ways Target Gets You to Spend More

Branding

I’m going to be honest with you: I love Target. Like many shoppers I will go in there in need of one or two items. Then, I leave the store…

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Archives

What I’ve Been Saying

  • How Quince’s Direct to Consumer Model is Changing Retail
  • 10 Tips to Master GEO and AEO (From Someone Who Was Forced to Learn)
  • How iHeartMedia Made Us Say iHateRadio
  • Can Target Survive Its Forced Rebrand?
  • The Switch 2: Nintendo’s Most Troubled Launch
 

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