Can Target Survive Its Forced Rebrand?
It’s been a polarizing year, and the political discourse has put an unexpected target on Target’s back. The retailer once had a reputation for being a budget-friendly store where customers…
Category: Branding
The Switch 2: Nintendo’s Most Troubled Launch
On March 17, 2017, Nintendo entered a new era. The video game manufacturer released the Switch, its massively successful home/ portable hybrid console. The Switch lived up to its name…
Could Hydro Flask Take the Throne Back From Stanley?
By this point, you’ve probably heard of the Stanley cup trend. People are lining up to get them, kids are teased if they don’t have them, and “WaterTok girlies” rely…
Manscaped: Five Ways Marking Built the Brand
If you have any hair on your body, chances are you own a razor of some sort. Hair-shaving products are essential items, and generally, they’re not very fun to purchase,…
TOMS: What happened to the once-popular shoe brand?
One decade ago, TOMS was stepping toward world domination. The footwear brand was known for its distinct espadrilles and its “buy one, give one” model. Each time someone bought a…
This Is What You’ll Pay For Disney Magic in 2023
Going to Disney is an experience to be celebrated. The parks are filled with excitement, happiness, and memories — so it’s no wonder people dream of visiting the house of mouse. But,…
Ten Ways McDonald’s Manipulates Its Customers
Few things embody the American spirit like McDonald’s. The restaurant synonymous with the term “supersize” fits perfectly in a nation that keeps pushing boundaries. In fact, the chain has over…
Ten Ways Target Gets You to Spend More
I’m going to be honest with you: I love Target. Like many shoppers I will go in there in need of one or two items. Then, I leave the store…
Authentic Marketing in the Battle Between Coke & Pepsi
Brand are always looking for ways to get noticed. New products and flashy ads are nice, but brand identity needs to extend beyond that. We live in a world where…
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