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Category: Marketing

CosMc’s: McDonald’s Attempt to Reinvent the Beverage Industry

CosMc’s: McDonald’s Attempt to Reinvent the Beverage Industry

Marketing

America is changing its attitude toward restaurants, and it’s motivating McDonald’s to make a cosmic change. In late 2023, McDonald’s Corporation opened its first CosMc’s location — a beverage-focused restaurant with offerings…

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Manscaped: Five Ways Marking Built the Brand

Manscaped: Five Ways Marking Built the Brand

Branding, Marketing

If you have any hair on your body, chances are you own a razor of some sort. Hair-shaving products are essential items, and generally, they’re not very fun to purchase,…

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TOMS: What happened to the once-popular shoe brand?

TOMS: What happened to the once-popular shoe brand?

Branding, Marketing

One decade ago, TOMS was stepping toward world domination. The footwear brand was known for its distinct espadrilles and its “buy one, give one” model. Each time someone bought a…

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Ticketmaster’s Monopoly Is Good Business For Artists

Ticketmaster’s Monopoly Is Good Business For Artists

Marketing

November 15, 2022, was a disastrous day for millions of Americans. They woke up, logged online, and received poor customer service. These people were eager to get concert tickets but…

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Netflix Is Crumbling: ‘Stranger Things’ Season 4 Volume 2 Is Proof

Netflix Is Crumbling: ‘Stranger Things’ Season 4 Volume 2 Is Proof

Marketing, TV

After three long years, Netflix subscribers finally got new episodes of Stranger Things in 2022, but this release was a bit different. Rather than getting the entire season in one…

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Ten Ways McDonald’s Manipulates Its Customers

Ten Ways McDonald’s Manipulates Its Customers

Branding, Marketing

Few things embody the American spirit like McDonald’s. The restaurant synonymous with the term “supersize” fits perfectly in a nation that keeps pushing boundaries. In fact, the chain has over…

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5 Content Marketing Strategies When Business Is Slow

5 Content Marketing Strategies When Business Is Slow

Marketing

We’ve recently seen a shift in our economy. This is recent, but it’s not exactly news. All businesses have felt an impact from the global pandemic, and by now the…

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Trader Joe’s: 11 Reasons People Join the Cult

Trader Joe’s: 11 Reasons People Join the Cult

Marketing

Looking for Kool Aid? You won’t find it at Trader Joe’s. You will find naturally flavored fruit drink mix with no high fructose corn syrup. I’m drinking the off-brand Kool…

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