Content creation takes time and writers put a lot into almost every post you’ll find. For this reason, writers want to get a lot out of their content and maximize the engagement.
If you’re having a creative block, I recommend trying something a little different. Update and edit your old posts.
If you have an article that remains relevant even if it’s a year or two old, it probably still has life in it. There’s not shame in sharing this article again so long as you’re not oversharing. Sharing an article four times in a week may be excessive, but sharing it after 18 months is not going seem like overkill.
If the article is outdated, update it. Or maybe it sets the framework for topic that can be expended. If that’s the case and your write an updated article, link your old post in that article. It will draw some traffic to the article from people who are genuinely interested in the topic.
At the point when you’re ready to edit an old post, you’ve probably seen some level of traffic to your website. You can try searching for your post on Google and incorporating appropriate keywords into the article, using information acquired from your site’s statistics, to make the post more search engine optimized. However, it’s important not to force keywords into the article if they don’t fit. It’s more important to have a cohesive article than one that is just a collection of buzzwords.
As time progresses it’s important to recognize the value of your older content. Edits and reshapes are appropriate, it’s just a matter of knowing when to make chances and using revisions to improve the article. By doing this, you’re refreshing your website and generating something new rather than forcing yourself to write a new article when you’re not motivated or short on time.
